This shopping center has quite a history. In the 8th year of the Shōwa period (1933), Japanese colonists began opening shops on properties surrounding Simen Market, and the area was dubbed, "Asakusa Business District." To attract younger shoppers, the Simen-Asakusa Shopping Center Flea Market was set up in 2012 following the renovation of Simen Public Market, as part of a business empowerment program spearheaded by the Ministry of Economic Affairs' Central Region Office. The new shopping center acknowledges the growingly popular "LOHAS" lifestyle and environmentally-sustainable consumption trends, and invites young business aspirants and empowerment groups to set up stalls at the flea market. Creative marketing campaigns have been launched to generate buzz and interest and revitalize businesses in the community. Bazaars are held routinely to give the area its own distinct "panache." The project has successfully and continuously supported an infusion of ideas and creative business ventures.
- Certified as a model flea market in 2012
- Certified as a model flea market in 2013
- Winner of a 3-star certification as a model marketplace in 2014
- Certified as a model flea market in 2014
- Winner of a 3-star certification as a model marketplace in 2015